May Monthly Program -- Crisis Communications: “The Good, The Bad and The Sound Bite”
Tomorrow is our monthly business meeting focusing on Crisis Communications. I get the opportunity to play the media role in our crisis scenario…so get ready to have some fun! If you would like to see me in the role of a reporter, join us tomorrow, May 12 at 11:30 a.m. when Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, leads us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. The monthly business meeting takes place at the Indian River State College’s Schreiber Center on the St. Lucie West Campus in Port St. Lucie.
The Treasure Coast Chapter invites all interested first responders, public relations practitioners and anyone responsible for handling media relations during an emergency to attend the luncheon. The cost is $15 for FPRA members and $20 for non-members. Reservations may be made now by calling Programs Chairman Cara Perry, Director of University Relations at FAU Treasure Coast Campus, at (772) 873-3339 or e-mail at ccarlton@fau.edu. Reservations and payment may be made online at www.fpratreasurecoast.com. Lunch will once again be catered by Panera Bread.
FPRA Media Conference Set For Digital Conversion June 12
The lineup is set for the 2009 Florida Public Relations Association Treasure Coast chapter annual media conference on June 12, at the IRSC Chastain campus in Stuart.
“This conference is for anyone interested in promoting their business or organization. We encourage business owners, volunteers, PR professionals and beginners to attend,” said Beverly Bevis Jones, who is co-chairing the event with Adrienne Moore.
“Successful Media Strategies: Digital PR and Marketing Power Tools” is this year’s theme and promises to provide valuable knowledge on how to successfully communicate via digital media.
Featured speakers will include Jay Berkowitz, a senior online media professional with more than 20 years of marketing experience, and Alex de Carvalho, founder of the Social Media Club of South Florida.
Berkowitz has managed marketing departments for Fortune 500 brands: Coca Cola, Sprint and McDonald’s Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness Web site eDiets.com.
An avid user of social networks, Carvalho works at the intersection of online social interaction, Web site user experience and marketing programs, specializing in the practical application of social media platforms, culture and ethics for external and internal community engagement.
Other topics include:
· Communications for Nonprofits presented by Wayne Cunningham, interim CEO of United Way of Palm Beach County
· Photo and Videography 101
· Meet the Press Roundtables: An opportunity to meet and learn from print, radio and TV representatives
· PR 101 with Patricia Austin Novak
Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.
A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m.
The conference has always been an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community.
Sponsors include: The Stuart News, John Pierson’s Toyota of Stuart, Eventmakers, Martin Memorial Health Systems, Automated Direct Mail and Bright Ideas.
Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information.
Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students.
The lineup is set for the 2009 Florida Public Relations Association Treasure Coast chapter annual media conference on June 12, at the IRSC Chastain campus in Stuart.
“This conference is for anyone interested in promoting their business or organization. We encourage business owners, volunteers, PR professionals and beginners to attend,” said Beverly Bevis Jones, who is co-chairing the event with Adrienne Moore.
“Successful Media Strategies: Digital PR and Marketing Power Tools” is this year’s theme and promises to provide valuable knowledge on how to successfully communicate via digital media.
Featured speakers will include Jay Berkowitz, a senior online media professional with more than 20 years of marketing experience, and Alex de Carvalho, founder of the Social Media Club of South Florida.
Berkowitz has managed marketing departments for Fortune 500 brands: Coca Cola, Sprint and McDonald’s Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness Web site eDiets.com.
An avid user of social networks, Carvalho works at the intersection of online social interaction, Web site user experience and marketing programs, specializing in the practical application of social media platforms, culture and ethics for external and internal community engagement.
Other topics include:
· Communications for Nonprofits presented by Wayne Cunningham, interim CEO of United Way of Palm Beach County
· Photo and Videography 101
· Meet the Press Roundtables: An opportunity to meet and learn from print, radio and TV representatives
· PR 101 with Patricia Austin Novak
Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.
A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m.
The conference has always been an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community.
Sponsors include: The Stuart News, John Pierson’s Toyota of Stuart, Eventmakers, Martin Memorial Health Systems, Automated Direct Mail and Bright Ideas.
Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information.
Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students.
FPRA Golden Image Awards Competition
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.
The Golden Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.
The deadline for entering an award is May 22! Don’t delay! The entry form and further information can be found at www.fpra.org.
Have a great week,
Linette
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