Hello FPRA Treasure Coast Chapter!
Why hasn't anyone been brave enough to comment on this blog? I’m starting to feel lonely out here in the blogosphere. Some of you have e-mailed me directly, but feel free to comment. We all might learn something from it! :-)
There were a couple of interesting articles in this weekend’s Palm Beach Post related to public relations and the media. I thought I’d pass them along to you. Thank you to Adrienne Moore, APR, CPRC for pointing out the first article.
Public Relations jobs continue to thrive in a variety of businesses
http://hotjobs.palmbeachpost.com/resources/stories/jobs_pr_main.html
Post, Scripps papers share some stories
http://www.palmbeachpost.com/business/content/business/epaper/2008/10/26/a7f_sharing2_1027.html
As a follow up to our very successful October program on blogging, Facebook and LinkedIn, the Treasure Coast Chapter now has a group set up in both Facebook and LinkedIn. Feel free to check out the groups and become a member of each. We'd love to have you join!
http://www.linkedin.com/groups?gid=1034807&trk=hb_side_g
http://www.facebook.com/home.php#/group.php?gid=35757026484
The November 18th monthly program focusing on Government Relations ~ “How Did Public Relations Play a Role in the Elections?” We are still trying to finalize our speaker, as our first confirmed presenter had to cancel. However, with the elections behind us at that point, the program will examine how our profession played a key role in shaping perceptions and opinions for local, state and federal elections and voter turnout. This event will be held at the South Florida Water Management District’s Martin/St. Lucie Service Center located at 780 SE Indian Street in Stuart. You can make your reservations online now at http://www.fpratreasurecoast.com/ or by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu. Remember, beginning in November, the price for the monthly program is $15 for members and $20 for non-members.
Over the past month or so, I’ve been trying to notice if any of our FPRA members have been pictured or mentioned in the local newspapers. I am sure I’ve missed some, but here are a few that have caught my attention! The October 2nd edition of the Indiantown News had a lovely article about Habitat for Humanity of Martin County with a photo featuring new member Tracy Henke of First Bank and Trust of Indiantown as a tax credit sponsor. The cover of the October 6th Palm Beach Post Notable section featured a photo with Kendall Clifford of The Firefly Group on it promoting the Le Bal Masque supporting United for Families. That same issue featured a photo of Judy Cruz promoting the Association of Fundraising Professionals’ National Philanthropy Day reception. Also on October 6th, “Luminaries Seen At…” featured the FAU Football Kickoff event with a photo of Programs Chair Cara Carlton Perry, Treasure Coast Campus University Relations Director. The October 13th edition of Luminaries again spotlighted the AFP National Philanthropy Day reception with another photo of Judy Cruz. The Sunday, October 19 Scripps Treasure Coast Newspaper featured a nice article on Romina Colombo, new account executive at BB Jones Communications. And finally, the October 20th edition of Luminaries featured Louise Murtaugh, Executive Director for Molly’s House, and news of her recent newsletter award, as well as Lauren Anderson, Marketing Director for Stuart Cardiology, on news about the staff’s participation in the Lee National Denim Day. Great work and wonderful community news by all! If you see one of your fellow FPRA members featured in any publication, feel free to forward the information to me as I would hate to miss something very important! Thanks.
Have a great week!
Linette
Monday, October 27, 2008
Monday, October 20, 2008
One More Tool in the Communications Toolbox
Hello FPRA Treasure Coast!
What an exciting program we had last week! Nearly 60 people attended the
LinkedIn, Blogging and FaceBook for Dummies event held last Tuesday at the Schreiber Center in St. Lucie West. Felonice Margasak, Scott Samples and Bryan Beaty each did an outstanding job, especially considering they each had only 15 minutes to give an overview and breakdown on the topics they covered. The presenters showed how to create a profile, join groups and promote themselves and their organizations while controlling the message they need to get out. As Scott Samples so aptly said, “It’s just one more tool in the communications tool box!”
After the meeting, Erick Gill, St. Lucie County PIO and Communications Chairman, e-mailed me this link on using YouTube to reach a demographic not necessarily reading the newspaper or watching television news. Check it out!
http://www.naco.org/CountyNewsTemplate.cfm?template=/ContentManagement/ContentDisplay.cfm&ContentID=28625
Also, Adrienne Moore, APR, CPRC, Immediate Past President, forwarded a story on NPR called, “The Calculated Risk of Blogging.” From NPR: Every time bloggers hit publish they risk being sued for copyright infringement, invasion of privacy or defamation. While the risk seems small, groups like the Media Bloggers Association say frivolous lawsuits are chilling free speech in the blogosphere. So MBA founder Robert Cox has helped start insurance for bloggers in an attempt to protect against costly litigation. http://www.onthemedia.org/transcripts/2008/10/03/06
Don’t forget to mark your calendars for the November 18th monthly program focusing on Government Relations ~ “How Did Public Relations Play a Role in the Elections?” We are still trying to finalize our speaker, as our first confirmed presenter had to cancel. However, with the elections behind us at that point, the program will examine how our profession played a key role in shaping perceptions and opinions for local, state and federal elections and voter turnout. This event will be held at the South Florida Water Management District’s Martin/St. Lucie Service Center located at 780 SE Indian Street in Stuart. You can make your reservations online now at http://www.fpratreasurecoast.com/ or by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu. Remember, beginning in November, the price for the monthly program is $15 for members and $20 for non-members.
Deck the halls and put on your Santa caps, FPRA, AdFed and AFP will join forces to mix and mingle holiday style at the newly opened Port St. Lucie City Center on Tuesday, December 9th from 4-7 p.m. Stay tuned for more details!
A special Thank You goes to Laura Kelley, APR, Chairman of the Indian River Council, who will conclude the Council’s four-part Professional Development Series on Wednesday, October 29 in Vero Beach. In partnership with the Cultural Council of Indian River County, this community service project is a complimentary series aimed at bringing a basic understanding of the value of PR using the RACE formula. Additionally, special thanks to the FPRA professionals who presented during the series including Laura Kelley, APR, Bev Paris, Pat Austin-Novak, APR, CPRC and Anne Satterlee.
Have a great week!
Linette
What an exciting program we had last week! Nearly 60 people attended the
LinkedIn, Blogging and FaceBook for Dummies event held last Tuesday at the Schreiber Center in St. Lucie West. Felonice Margasak, Scott Samples and Bryan Beaty each did an outstanding job, especially considering they each had only 15 minutes to give an overview and breakdown on the topics they covered. The presenters showed how to create a profile, join groups and promote themselves and their organizations while controlling the message they need to get out. As Scott Samples so aptly said, “It’s just one more tool in the communications tool box!”After the meeting, Erick Gill, St. Lucie County PIO and Communications Chairman, e-mailed me this link on using YouTube to reach a demographic not necessarily reading the newspaper or watching television news. Check it out!
http://www.naco.org/CountyNewsTemplate.cfm?template=/ContentManagement/ContentDisplay.cfm&ContentID=28625
Also, Adrienne Moore, APR, CPRC, Immediate Past President, forwarded a story on NPR called, “The Calculated Risk of Blogging.” From NPR: Every time bloggers hit publish they risk being sued for copyright infringement, invasion of privacy or defamation. While the risk seems small, groups like the Media Bloggers Association say frivolous lawsuits are chilling free speech in the blogosphere. So MBA founder Robert Cox has helped start insurance for bloggers in an attempt to protect against costly litigation. http://www.onthemedia.org/transcripts/2008/10/03/06
Don’t forget to mark your calendars for the November 18th monthly program focusing on Government Relations ~ “How Did Public Relations Play a Role in the Elections?” We are still trying to finalize our speaker, as our first confirmed presenter had to cancel. However, with the elections behind us at that point, the program will examine how our profession played a key role in shaping perceptions and opinions for local, state and federal elections and voter turnout. This event will be held at the South Florida Water Management District’s Martin/St. Lucie Service Center located at 780 SE Indian Street in Stuart. You can make your reservations online now at http://www.fpratreasurecoast.com/ or by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu. Remember, beginning in November, the price for the monthly program is $15 for members and $20 for non-members.
Deck the halls and put on your Santa caps, FPRA, AdFed and AFP will join forces to mix and mingle holiday style at the newly opened Port St. Lucie City Center on Tuesday, December 9th from 4-7 p.m. Stay tuned for more details!
A special Thank You goes to Laura Kelley, APR, Chairman of the Indian River Council, who will conclude the Council’s four-part Professional Development Series on Wednesday, October 29 in Vero Beach. In partnership with the Cultural Council of Indian River County, this community service project is a complimentary series aimed at bringing a basic understanding of the value of PR using the RACE formula. Additionally, special thanks to the FPRA professionals who presented during the series including Laura Kelley, APR, Bev Paris, Pat Austin-Novak, APR, CPRC and Anne Satterlee.
Have a great week!
Linette
Monday, October 13, 2008
Life After 40!
Hello and Happy Monday!
Well, I guess there is life at “40” (I celebrated the big day yesterday!) and I am very excited to let you know that our monthly meeting, scheduled for tomorrow, over 40 people are planning to attend! That is almost double our normal attendance! A timely topic, fantastic presenters, exceptional promotion and excellent coordination all helped build the number of attendees and I want to thank all who have helped promote and organize this meeting. See you tomorrow!
**BREAKING NEWS** The Board of Directors understands that this is tough economic times for everyone ~ whether private, non-profit or government ~ everyone is feeling the financial pinch. In an effort to make that financial burden less, the Board voted to lower the price of monthly business meetings ~ without lowering the quality of speakers or lunches! Beginning in November, the price for the monthly program is $15 for members and $20 for non-members. The Board is researching other cost-cutting measures for the membership this year, all the while, raising the level of service and professionalism offered. How exciting is that?!?
Don’t forget to mark your calendars for the November 18th monthly program focusing on Government Relations ~ “How Did Public Relations Play a Role in the Elections?” With the elections behind us at that point, the program will examine how our profession played a key role in shaping perceptions and opinions for local, state and federal elections and voter turnout. This event will be held at the South Florida Water Management District’s Martin/St. Lucie Service Center located at 780 SE Indian Street in Stuart. You can make your reservations online now at http://www.fpratreasurecoast.com/ or by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu.
It’s hard to believe the Holidays are upon us…but be sure and mark your calendars for the ultimate holiday mixer on Tuesday, December 9th from 4:30-7 p.m. when FPRA, AdFed and the Association of Fundraising Professionals join forces to mix and mingle holiday style at the newly opened Port St. Lucie City Center. Watch this blog and newsletter for additional information and details. Thanks to Bryan Beaty, President-Elect, for coordinating this event.
It’s never too early to start planning for the 2009 FPRA Annual Conference and the Annual Conference Committee is already hard at work preparing for the event. Karen Smittle, APR, Annual Conference Chair, has sent the following information that I’d like to share with you regarding the 2009 FPRA Annual Conference.
Location: Boca Raton Resort and Club, Boca Raton, Florida
Date: August 9–12, 2009
Registration Fee: $595/person
The hotel set up a web site for our conference (2009 FPRA Annual Conference Reservations), so you can begin registering now! Room prices are tiered, starting as low as $145/night. By the way, if you make your reservations now, one night will be charged on this year’s budget if you'd like to spread the cost out over 2008 and 2009. Just an idea to pass along to your employers.
We’ve already secured our first speaker, Peter Shankman, creator of HARO (Help A Reporter Out). Peter provides PR professionals with a list of stories that reporters are researching so the PR people can pitch to the reporters. His current readership is 33,000 PR professionals! Check him out at www.shankman.com.
Also, from our Immediate Past President, Adrienne Moore, APR, CPRC:
The Treasure Coast Chapter will be coordinating the annual Florida Public Relations (FPR) Education Foundation fundraiser at annual conference this year. The fundraiser is on Monday, August 10, 2009 at the Boca Resort in Boca Raton. The 2008 conference raised $15,500, with $10,000 coming from the fundraiser and $5,500 being donated throughout the year by individual FPRA chapters.
The job for our chapter is to find auction items, especially unique ones. At this point, we need a few chapter members to serve on the committee, to be chaired by Adrienne Moore, APR, CPRC. The annual conference committee is using the theme “PR on FIRE” and hopefully, we can come up with something related to that theme. Please notify Adrienne if you’d like to help out at (772) 341-3845 or adrienne.moore7@gmail.com.
Have a great week!
Linette
Well, I guess there is life at “40” (I celebrated the big day yesterday!) and I am very excited to let you know that our monthly meeting, scheduled for tomorrow, over 40 people are planning to attend! That is almost double our normal attendance! A timely topic, fantastic presenters, exceptional promotion and excellent coordination all helped build the number of attendees and I want to thank all who have helped promote and organize this meeting. See you tomorrow!
**BREAKING NEWS** The Board of Directors understands that this is tough economic times for everyone ~ whether private, non-profit or government ~ everyone is feeling the financial pinch. In an effort to make that financial burden less, the Board voted to lower the price of monthly business meetings ~ without lowering the quality of speakers or lunches! Beginning in November, the price for the monthly program is $15 for members and $20 for non-members. The Board is researching other cost-cutting measures for the membership this year, all the while, raising the level of service and professionalism offered. How exciting is that?!?
Don’t forget to mark your calendars for the November 18th monthly program focusing on Government Relations ~ “How Did Public Relations Play a Role in the Elections?” With the elections behind us at that point, the program will examine how our profession played a key role in shaping perceptions and opinions for local, state and federal elections and voter turnout. This event will be held at the South Florida Water Management District’s Martin/St. Lucie Service Center located at 780 SE Indian Street in Stuart. You can make your reservations online now at http://www.fpratreasurecoast.com/ or by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu.
It’s hard to believe the Holidays are upon us…but be sure and mark your calendars for the ultimate holiday mixer on Tuesday, December 9th from 4:30-7 p.m. when FPRA, AdFed and the Association of Fundraising Professionals join forces to mix and mingle holiday style at the newly opened Port St. Lucie City Center. Watch this blog and newsletter for additional information and details. Thanks to Bryan Beaty, President-Elect, for coordinating this event.
It’s never too early to start planning for the 2009 FPRA Annual Conference and the Annual Conference Committee is already hard at work preparing for the event. Karen Smittle, APR, Annual Conference Chair, has sent the following information that I’d like to share with you regarding the 2009 FPRA Annual Conference.
Location: Boca Raton Resort and Club, Boca Raton, Florida
Date: August 9–12, 2009
Registration Fee: $595/person
The hotel set up a web site for our conference (2009 FPRA Annual Conference Reservations), so you can begin registering now! Room prices are tiered, starting as low as $145/night. By the way, if you make your reservations now, one night will be charged on this year’s budget if you'd like to spread the cost out over 2008 and 2009. Just an idea to pass along to your employers.
We’ve already secured our first speaker, Peter Shankman, creator of HARO (Help A Reporter Out). Peter provides PR professionals with a list of stories that reporters are researching so the PR people can pitch to the reporters. His current readership is 33,000 PR professionals! Check him out at www.shankman.com.
Also, from our Immediate Past President, Adrienne Moore, APR, CPRC:
The Treasure Coast Chapter will be coordinating the annual Florida Public Relations (FPR) Education Foundation fundraiser at annual conference this year. The fundraiser is on Monday, August 10, 2009 at the Boca Resort in Boca Raton. The 2008 conference raised $15,500, with $10,000 coming from the fundraiser and $5,500 being donated throughout the year by individual FPRA chapters.
The job for our chapter is to find auction items, especially unique ones. At this point, we need a few chapter members to serve on the committee, to be chaired by Adrienne Moore, APR, CPRC. The annual conference committee is using the theme “PR on FIRE” and hopefully, we can come up with something related to that theme. Please notify Adrienne if you’d like to help out at (772) 341-3845 or adrienne.moore7@gmail.com.
Have a great week!
Linette
Monday, October 6, 2008
A Message from the Cruise Director
Good morning Treasure Coast,
Fresh from my cruise on the Disney Wonder, I feel like the FPRA Treasure Coast Chapter's Cruise Director. Navigating through membership renewals, monthly professional development programs and communication efforts, it is an exciting and interesting voyage that I am pleased to be on with all of you. And sometimes, like the photo, I just feel like Goofy ~ see the next paragraph for more information on that!
Fresh from my cruise on the Disney Wonder, I feel like the FPRA Treasure Coast Chapter's Cruise Director. Navigating through membership renewals, monthly professional development programs and communication efforts, it is an exciting and interesting voyage that I am pleased to be on with all of you. And sometimes, like the photo, I just feel like Goofy ~ see the next paragraph for more information on that!
In our excitement and eagerness to plan the year’s programs and other events, we failed to notice that the November program was scheduled on Veterans Day. As many people will be off for the day and it’s just plain unpatriotic, we’ve rescheduled the November program to the following week. It is now scheduled for Tuesday, November 18th at my office in Stuart. The program is focusing on “How Public Relations Played a Role in the Elections?” With the elections over, the program will examine how our profession played a key role in shaping perceptions and opinions for local, state and federal elections and voter turnout. This event will be held at the South Florida Water Management District’s Martin/St. Lucie Service Center located at 780 SE Indian Street in Stuart.
There is still time to register for the October 14th program as well ~ Facebook, LinkedIn and Blogging for Dummies! Make your reservations and pay online now at http://www.fpratreasurecoast.com/ or by calling the Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu.
A quick reminder about the newsletter…if you have anything to submit, please do so as soon as possible to Sarah Starr of the VNA in Vero. Her e-mail address is sstarr@vnatc.com.
Congratulations to Dale Kostakos, of Helping People Succeed, for making the September 29th edition of Luminaries’ “In the Limelight” featuring the 2009 Art for Living Calendar. Also, congratulations to Joyce Levi, the Emerson Center’s liaison to the Florida Humanities Council, who was pictured in Luminaries for her work on the speakers’ series.
Our Immediate Past President, Adrienne Moore, APR, CPRC, has joined the Gold Coast PR Council in West Palm Beach. Their monthly meetings may be of interest to some of our members who work in Palm Beach or Martin Counties, so I am passing along their information. The Tuesday, October 21st meeting is called: URGENT CHALLENGES: How PR Professionals Can Survive & Thrive in a Rapidly Changing Media Market. It’s a panel discussion moderated by Jeff Zbar, columnist for the South Florida Business Journal and panelists include: Rick Christie, Assistant Managing Editor of The Palm Beach Post; Jason Hughes, Director of Media Relations at Lynn University; and Tracy Tilson, President of Tilson PR. Additionally, they will distribute a new list of “Who Now Covers What” from the Palm Beach Post and Sun-Sentinel. Times, locations and cost can be found on their website: http://www.blogger.com/www.goldcoastprcouncil.com.
Have a great week!
Linette
There is still time to register for the October 14th program as well ~ Facebook, LinkedIn and Blogging for Dummies! Make your reservations and pay online now at http://www.fpratreasurecoast.com/ or by calling the Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu.
A quick reminder about the newsletter…if you have anything to submit, please do so as soon as possible to Sarah Starr of the VNA in Vero. Her e-mail address is sstarr@vnatc.com.
Congratulations to Dale Kostakos, of Helping People Succeed, for making the September 29th edition of Luminaries’ “In the Limelight” featuring the 2009 Art for Living Calendar. Also, congratulations to Joyce Levi, the Emerson Center’s liaison to the Florida Humanities Council, who was pictured in Luminaries for her work on the speakers’ series.
Our Immediate Past President, Adrienne Moore, APR, CPRC, has joined the Gold Coast PR Council in West Palm Beach. Their monthly meetings may be of interest to some of our members who work in Palm Beach or Martin Counties, so I am passing along their information. The Tuesday, October 21st meeting is called: URGENT CHALLENGES: How PR Professionals Can Survive & Thrive in a Rapidly Changing Media Market. It’s a panel discussion moderated by Jeff Zbar, columnist for the South Florida Business Journal and panelists include: Rick Christie, Assistant Managing Editor of The Palm Beach Post; Jason Hughes, Director of Media Relations at Lynn University; and Tracy Tilson, President of Tilson PR. Additionally, they will distribute a new list of “Who Now Covers What” from the Palm Beach Post and Sun-Sentinel. Times, locations and cost can be found on their website: http://www.blogger.com/www.goldcoastprcouncil.com.
Have a great week!
Linette
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