Monday, February 23, 2009

Are You Ready for a Chapter Challege?

Hello FPRA Treasure Coast!

State Board Meeting
Bryan Beaty and I attended the second State Board meeting this past Saturday in Jacksonville. We learned that our Chapter had reached 76% of our membership goal, and that was before the newest four members joined. Keep sending membership prospects to our Membership Chairman, Nancy McCarthy, APR, at nancy@fireflyforyou.com. Other news from the State Board included a new Chapter Challenge to promote the Annual Conference. Our Chapter and individual members have the opportunity to be rewarded for our hard work and dedication. We must demonstrate to the State Conference Committee how we’ve promoted the Annual Conference in our Chapter. Additionally, we are able to earn more points by promoting the Golden and Local Image Awards. Winners will be recognized at the State Board Meeting on May 16, 2009. Winners will receive various prizes including recognition, conference cash, preferred seating, and more! Last year, our Chapter was winner of the Chapter Challenge and I was the lucky recipient of the Conference Scholarship. I’ll be providing more information to you in the next blog on ways we can receive points towards the Challenge. Thanks!
Chapter Board Meeting
The Treasure Coast Chapter Board of Directors will meet on Tuesday, March 3 at 3:30 p.m. at the Martin/St. Lucie Service Center in Stuart. Please RSVP to Linette at ltrabuls@sfwmd.gov.

FPRA Treasure Coast Chapter Community Service Project
Tomorrow, several members of the Chapter will conduct a panel discussion at Martin County High School on Tuesday, Feb. 24, starting at 9:10 a.m. Debra Banta, APR, and a committee of seven FPRA members will present the organization’s High School Community Service Project: “What Is Public Relations/PR Career Opportunities” for more than 100 career tech students at MCHS. As part of a panel discussion, local FPRA professionals, representing the diversity of career opportunities in the public relations industry, will present an overview of the field and give each student a Tool Kit for Success. Panelists will discuss their jobs as public relations professionals, how they got into their career and offer advice for entering the public relations field.

Local Image Awards Dinner & Ceremony Needs Donations
As you know, our Local Image Awards Dinner and Ceremony is scheduled for Tuesday, April 21 from 4-7 p.m. (PLEASE mark your calendars!) at the Schreiber Center in St. Lucie West. Our Image Co-Chairs, Robin Delgado and Dorothy Kamm, are working very hard to make this another lovely event for you to share your accomplishments and enjoy networking with members and friends. This year, the Committee is adding a Silent Auction to the event, but they need your help! Dorothy and Robin have already procured two fabulous prizes: a cruise on The Challenge and a series of facial and laser treatments worth $900! However, they still need donations. Donation ideas include themed gift baskets, gift certificates or artwork. Please consider a donation to your Treasure Coast Chapter’s Local Image Awards Ceremony and help make this the most successful event ever! If you have a donation or idea, please contact Dorothy Kamm at Dorothy@yatespro.com.

Call for Entries for the FPRA Treasure Coast Chapter 2009 Local Image Awards
The Image Awards Committee has announced the “Call for Entries” for the FPRA Treasure Coast Chapter 2009 Local Image Awards. The Call for Entries and application is only available electronically on our website at http://www.fpratreasurecoast.com/. Deadline for entries is March 24, 2009.

Make Your Reservations Now to Celebrate the 25th Anniversary of the Chapter!
On Tuesday, March 10th at 4 p.m., we will celebrate the 25th Anniversary of the Treasure Coast Chapter of FPRA. Join your fellow FPRA members and friends at the Sunrise Theatre in historic downtown Fort Pierce for a reception honoring the past 25 years. After the reception, the Sunrise Theatre invites you and a guest to stay for the performance of “Footloose: The Musical.” The cost to attend is $25 per person and includes the reception and the show! Only 60 tickets will be reserved for our Chapter, so make your reservations early and feel free to bring a guest. Look for your invitation in the mail soon, but feel free to make your reservations now by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu or by RSVPing online at http://www.fpratreasurecoast.com/.

Indian River Council Professional Development Seminar ~ Mirror, Mirror on the Wall – What is Aging After All?
Learn more about aging and the creative process on Thursday, April 16 from 9:30–11:30 a.m. at the Richardson Center at Indian River State College’s (IRSC) Mueller Campus. Gene D. Cohen, M.D., Ph.D., the director of the Center on Aging, Health & Humanities professor of Health Care Sciences and professor of Psychiatry & Behavioral Sciences at George Washington University, will present “New Understanding About Creativity & Psychological Growth With Aging.” New research on aging has identified a number of positive brain and behavioral changes in the second half of life that set the stage for psychological growth and creative expression. Scientists now recognize positive developments among middle-age and older adults. The New Senior Moment (a creative one) will be perhaps the best example of a phenomenon where the whole is greater than the sum of its parts. Be prepared to witness the dismantling of a number of long held negative myths and stereotypes about aging.

Admission to this lecture is $25 per person and seating is limited to 300. Reservations can be made by calling IRSC at (772) 462-7880 or the Cultural Council at (772) 770-4857. This event is sponsored by the Lifelong Learning Institute at IRSC, the Cultural Council of Indian River County, Vero Beach Magazine and the Treasure Coast Chapter of FPRA

The Richardson Center on the Mueller Campus at Indian River State College is located at 6155 College Lane, Vero Beach. For more information, visit http://www.gwumc.edu/cahh/About/cohen.htm.

Member News
Congratulations to former Chapter member Tanya White, who was married on Valentine’s Day. Tanya is Communications and Events Coordinator for the St. Lucie County Chamber of Commerce. Her husband is Ronald Smith, who works in prison ministry and is studying psychology, eventually looking for a career in drug counseling. He is also a certified nutritionist.

Adrienne Moore, APR, CPRC, was spotted recently at ZoraFest’s Hattitude. Since the inception of the ZoraFest event in honor of Zora Neale Hurston, Adrienne has volunteered her time and talent to the cause. I personally think she looks fantastic in a fancy hat!

Have a great week,
Linette

Tuesday, February 17, 2009

News You Can Use

Hello FPRA Treasure Coast!

State Board Meeting
Bryan Beaty
and I will attend the Quarterly State Board Meeting in Jacksonville this weekend. Lanette Hart, APR, CPRC, State President, has asked that I share information about our upcoming Community Service Project at Martin County High School with the other Chapter presidents as a shining example of a Best Practice. Additionally, I’m looking forward to sharing many other great things our Chapter has been doing with the group. Look in next week’s blog for information that we bring back from the meeting.

Speaking of the MCHS Community Service Project
Several members of the Treasure Coast Chapter will conduct a panel discussion at Martin County High School on Tuesday, Feb. 24, starting at 9:10 a.m. Debra Banta, APR, and a committee of seven FPRA members will present the organization’s High School Community Service Project: “What Is Public Relations/PR Career Opportunities” for more than 100 career tech students at MCHS. As part of a panel discussion, local FPRA professionals, representing the diversity of career opportunities in the public relations industry, will present an overview of the field and give each student a Tool Kit for Success.

Panelists will discuss their jobs as public relations professionals, how they got into their career and offer advice for entering the public relations field. The panel includes: Linette Trabulsy with South Florida Water Management District, Kherri Anderson with the Martin County Supervisor of Elections, Kendall Clifford with the Firefly Group, Erick Gill with the St. Lucie County Board of County Commissioners, Robin Delgado with the Law Firm of Philip DeBerard, Cara Perry with Florida Atlantic University and Sam Yates with Yates and Associates.

Thanks, Debbie, for all of your hard work on this endeavor. And thank you to all of the panelists who enthusiastically agreed to participate! This event will certainly be a huge success and I look forward to bringing it to other high schools throughout the Treasure Coast!

Call for Entries for the FPRA Treasure Coast Chapter 2009 Local Image Awards
The Image Awards Committee has announced the “Call for Entries” for the FPRA Treasure Coast Chapter 2009 Local Image Awards. The Call for Entries and application is only available electronically on our website at http://www.fpratreasurecoast.com/%20/%20http://www.fpratreasurecoast.com/. Deadline for entries is March 24, 2009.

Remembering our Past and Toasting our Future ~ 25th Anniversary Celebration
On Tuesday, March 10th at 4 p.m., we will celebrate the 25th Anniversary of the Treasure Coast Chapter of FPRA. Join your fellow FPRA members and friends at the Sunrise Theatre in historic downtown Fort Pierce for a reception honoring the past 25 years. After the reception, the Sunrise Theatre invites you and a guest to stay for the performance of “Footloose: The Musical.” The cost to attend is $25 per person and includes the reception and the show! Only 60 tickets will be reserved for our Chapter, so make your reservations early and feel free to bring a guest. Look for your invitation in the mail soon, but feel free to make your reservations now by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu or by RSVPing online at http://www.fpratreasurecoast.com/.

February Monthly Meeting Recap
Our FPRA Treasure Coast February business meeting was a little unique. Instead of a speaker, attendees were given an opportunity to meet and greet with their fellow members. The “Speed Networking” meeting was an overwhelming success with many happy, smiling people breaking the “network for 5-minutes only” rule! Participants were given five minutes to network with fellow guests. When the five minutes were up, participants moved to another table getting to know another person. Business cards were moving about while the room got louder and louder! Two first time attendees said that it was the best way to get to know fellow members and they were thrilled that this session was held during their first meeting. The attendees were also delighted that Panera Bread of St. Lucie West catered the lunch this month. The only thing that disappointed some is that we didn’t do this sooner in the membership year!

Indian River Council Professional Development Seminar ~ Mirror, Mirror on the Wall – What is Aging After All?
Learn more about aging and the creative process on Thursday, April 16 from 9:30–11:30 a.m. at the Richardson Center at Indian River State College’s (IRSC) Mueller Campus. Gene D. Cohen, M.D., Ph.D., the director of the Center on Aging, Health & Humanities professor of Health Care Sciences and professor of Psychiatry & Behavioral Sciences at George Washington University, will present “New Understanding About Creativity & Psychological Growth With Aging.”

New research on aging has identified a number of positive brain and behavioral changes in the second half of life that set the stage for psychological growth and creative expression. Scientists now recognize positive developments among middle-age and older adults. The New Senior Moment (a creative one) will be perhaps the best example of a phenomenon where the whole is greater than the sum of its parts. Be prepared to witness the dismantling of a number of long held negative myths and stereotypes about aging.

Admission to this lecture is $25 per person and seating is limited to 300. Reservations can be made by calling IRSC at (772) 462-7880 or the Cultural Council at (772) 770-4857. This event is sponsored by the Lifelong Learning Institute at IRSC, the Cultural Council of Indian River County, Vero Beach Magazine and the Treasure Coast Chapter of FPRA

The Richardson Center on the Mueller Campus at Indian River State College is located at 6155 College Lane, Vero Beach. For more information, visit http://www.gwumc.edu/cahh/About/cohen.htm.

Thank you to Laura Kelley, APR, for coordinating this event.

Member News
Congratulations to Bev Paris of Paris Production as she has been selected by the Cultural Council of Indian River County as a Laurel Award for Cultural Leadership honoree for 2009. Bev, and her husband, Martin, are recognized in the Philanthropic /Business Leadership category. The Laurel Awards recognizes leaders in Indian River County who have consistently supported the cultural community in the following categories: Philanthropic/Business Leadership Award, Volunteer/Activist Award, Cultural/Professional Leadership Award, Artist Award and the Carolyn Eggert Award. The 14th Annual Laurel Awards Celebration Dinner will take place on Wednesday, March 25, 2009 at Grand Harbor Club in Vero Beach.


Have a great week,
Linette

Monday, February 9, 2009

I'm "Crazy 4 FPRA" (Valentine's Day...Candy Hearts...Get it??)

Hello FPRA Treasure Coast!

February Monthly Meeting ~ A “Quick” Opportunity to Meet your Fellow FPRA Members
Be sure to make your reservations for tomorrow’s Speed Networking Meeting! What is “Speed Networking?” With all the participants seated in pairs, the Speed Networking sessions begins. During each five-minute session, participants will be able to network face-to-face. After the end of each session, participants will quickly alternate their seating arrangements to pair up with their next networking opportunity. This process will continue until all participants have interacted with each other. In just a few minutes, participants will share business cards, history and offer a few “random” things that people might not know about them.

Participants should prepare some business questions and answers to:
• Who do you know that might need their services?
• Who has a similar client base and might like to exchange client leads with them?
• How might each company do business with one another?
• Can you introduce them to anyone who can help them?

This month’s meeting is at the IRSC Schreiber Center in St. Lucie West. Lunch (served by Panera!) is at 11:30 and the program will begin at noon. Reservations can be made either online at http://www.fpratreasurecoast.com/ or by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu. The cost for members is $15 and $20 for non-members.

Deadline for Newsletter Submissions is Wednesday!
Committee Chairs and members: Please submit your news for The PRO to Sarah Starr at sstarr@childcareresourcesir.org no later than Wednesday, Feb. 11th. Thank you for your help!

Call for Entries for the FPRA Treasure Coast Chapter 2009 Local Image Awards
The Image Awards Committee has announced the “Call for Entries” for the FPRA Treasure Coast Chapter 2009 Local Image Awards. Please note that there will be “no snail-mailed” “call for entries” this year, this information is only available electronically on our website at http://www.fpratreasurecoast.com/ (and it is attached to the e-mail you just received)! Deadline for entries is March 24, 2009. Don’t forget the 25 Tips for Image Awards are available on this blog (http://www.fpratreasurecoast.blogspot.com/) with the final installation in today’s entry. A special thank you to Image Co-Chairs Robin Delgado and Dorothy Kamm and committee members Adrienne Moore, APR, CPRC and Nancy McCarthy, APR, for their hard work and for their presentation at the January monthly meeting. Thanks and good luck!!

2009 FPRA Annual Conference Update – February 2009 ~ from your Annual Conference Committee
PR on F.I.R.E. ~ Foundation, Innovation, Reputation, Education
Your Annual Conference Committee continues to seek out speakers who will help you grow as a public relations practitioner. Here is a sneak peek into another great speaker who is bound to hit a “home run” with conference attendees!

Tom Hoof, Marketing and Communications Director for the Tampa Bay Rays, will share his experience about rebranding a professional baseball team. In November 2007, the majority owner of the Tampa Bay Devil Rays baseball team decided to make drastic changes and renamed his team the “Tampa Bay Rays.” As a result of his decision, the team went through a rebranding campaign that re-energized fans and made everyone in the Tampa Bay area feel like they had ownership of the Rays. Join us at the 2009 FPRA Annual Conference to hear about the campaign and the astounding success the team experienced in 2008.

Opportunity for Design Professionals
This message comes from Audria V. Moore, PIO at the Fort Pierce Police Department. She has been appointed by the Governor to serve on Florida’s Education Committee for the Governor’s Commission on Disabilities. The Committee would like to request the volunteer assistance of a public relations professional to layout and design a brochure which would offer tips on interacting with people with disabilities in different settings i.e. hospital, government and office. The product will be distributed statewide and will come from the Governor’s Office. The deadline for completion would be June 2009. If anyone is interested in assisting with this worthy project, please contact Audria at 772-461-3820 ext.5203; Cell: 772-370-1848 or fppio@fppd.org.

Have a great week,
Linette

Tuesday, February 3, 2009

“I Think I Can…I Think I Can…I Think I Can”

Hello FPRA Treasure Coast!

“I Think I Can…I Think I Can…I Think I Can”
I have approached the half-way mark of my presidency and to be honest, sometimes I worry that I am running out of steam! I don’t expect you all to work as hard as I make Bryan Beaty and myself work, so please know that I am very grateful for any little “piece” of the puzzle you can and do contribute. Whether it is coordinating a community service project, studying for your accreditation, chairing a fundraising effort or submitting information for the newsletter or blog….I appreciate all you do to keep this Chapter chugging along! It is with your effort and teamwork that we complete the FPRA Treasure Coast Chapter puzzle. Thank you.

February Monthly Meeting
Be sure to make your reservations for the Tuesday, February 10th monthly business meeting no later than this Friday, February 6th. This month the meeting will be back at the IRSC Schreiber Center in St. Lucie West and the topic is Crisis Communications. Lunch is at 11:30 and the program will begin at noon. Reservations can be made either online at http://www.fpratreasurecoast.com/ or by calling Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu. The cost for members is $15 and $20 for non-members.

Call for Entries for the FPRA Treasure Coast Chapter 2009 Local Image Awards
The Image Awards Committee has announced the “Call for Entries” for the FPRA Treasure Coast Chapter 2009 Local Image Awards. Please note that there will be “no snail-mailed” “call for entries” this year, this information is only available electronically on our website at http://www.fpratreasurecoast.com/ (and it is attached to the e-mail you just received)! Deadline for entries is March 24, 2009. Don’t forget the 25 Tips for Image Awards are available on this blog (http://www.fpratreasurecoast.blogspot.com/) with the final installation in today’s entry. A special thank you to Image Co-Chairs Robin Delgado and Dorothy Kamm and committee members Adrienne Moore, APR, CPRC and Nancy McCarthy, APR, for their hard work and for their presentation at the January monthly meeting. Thanks and good luck!!

More Image Tips from Moore (Adrienne, that is)
This is the final installation of the Image Tips from Adrienne Moore, APR, CPRC. Thanks to Adrienne for her outstanding work and dedication to FPRA.

23. If you are entering the same project in two different categories, such as Division A for Public Affairs and Division C for website, you cannot use the same two-page summary for both projects. The summary for Division A must look at the objectives and the results for the entire project, while Division C must provide the objectives and results of what needed to be accomplished by the website itself. One of these entries may be disqualified if the judges determine the same summary was used.

24. One of the last steps to be completed and placed in the binder is a series of word documents. Your two-page summary, your 50-word summary and a jpeg photo of your project should be placed on a disk and stapled to the written version of the 50-word summary on the last page of the binder.

25. The final step comes after you win an award. YOU have the joy of writing a media release about the success of your project and its recognition in the Image Awards program. You deserve the recognition, as does your business or client!

Community Service Project Update
I’m so very proud to announce that our long-awaited and highly-anticipated High School Community Service Project, “What Is Public Relations/PR Career Opportunities” for career tech students at Martin County High School, is scheduled for Tuesday, Feb. 24 at 9:15 a.m. Thanks to Debra Banta, APR, and her committee members for organizing the session. As part of a panel discussion, local FPRA professionals, representing the diversity of career opportunities in the public relations industry, will present an overview of the field and give each student a Tool Kit for Success! Over 100 students are scheduled to be in attendance for the session. Way to go Debbie!

Newsletter News
You may have noticed, or not, we skipped the February edition of The PRO. We did this in order to present a special 25th Anniversary edition coming to your e-mailbox by the end of this month. Committee Chairs: please submit your news to Sarah Starr at sstarr@childcareresourcesir.org no later than Friday, Feb. 6th. Thank you for your help!

Speaking of Anniversaries…
If you haven’t circled the date on your calendar yet…get that red pen ready! On Tuesday, March 10th at 4 p.m., we will celebrate our 25th Anniversary of the Treasure Coast Chapter of FPRA. Join your fellow FPRA members and friends at the Sunrise Theatre in historic downtown Fort Pierce for a reception honoring the past 25 years. After the reception, the Sunrise Theatre invites you and a guest to stay for the performance of “Footloose: The Musical.” The cost to attend is $25 per person and includes the reception and the show! Only 60 tickets will be reserved for our Chapter, so make your reservations early and feel free to bring a guest! Please make your reservations by contacting Programs Chairman Cara Perry at (772) 873-3339 or e-mail at ccarlton@fau.edu.

Speaking of calendars…
Be sure and mark your calendar for several upcoming FPRA Treasure Coast Chapter events:

Tuesday, February 10 at 11:30 a.m. – Monthly Business Meeting focusing on Crisis Communications; Schreiber Center, IRSC, St. Lucie West.

Tuesday, February 24 at 9:15 a.m. – “What Is Public Relations? And PR Career Opportunities” presentation to career tech students at Martin County High School, Stuart.

Tuesday, March 3 at 3:30 p.m. – FPRA Treasure Coast Board Meeting; SFWMD Martin/St. Lucie Service Center, Stuart.

Tuesday, March 10 at 4 p.m. – 25th Anniversary Celebration; Sunrise Theatre, downtown Fort Pierce.

Tuesday, March 24 at 5:00 p.m. – Deadline for Image Award entries.

Thursday, April 16 at 9:30 a.m. – Indian River Council’s Professional Development Presentation (in partnership with Indian River State College’s Lifelong Learning Institute and the Indian River Cultural Council): “Mirror, Mirror on the Wall-What is Aging After All? New Understanding About Creativity & Psychological Growth With Aging,” by Gene D. Cohen, M.D., Ph.D., Director, Center on Aging, Health & Humanities, Professor of Health Care Sciences & Professor of Psychiatry & Behavioral Sciences, George Washington University; Richardson Center Auditorium of Indian River State College’s Mueller Campus in Vero Beach.

Tuesday, April 21 at 4 p.m. – Image Awards Ceremony; Schreiber Center, IRSC, St. Lucie West.

College student scholarship applications available
Martin County Supervisor of Elections has announced the Florida State Association of Supervisors of Elections is offering three $1,200 statewide scholarships. Applicants must be registered voters who have lived in Florida at least two years and must be majoring in political science, public administration, business administration, journalism, or mass communications. Eligibility requirements and scholarship applications are available by contacting the office or visiting the website at www.MartinVotes.com. Completed applications must be returned to the Martin County Supervisor of Elections Office by Friday, March 20, 2009. For further information, call 288-5637 or visit the office located at 135 SE Martin Luther King, Jr. Boulevard in Stuart.

Member News
Although not officially an FPRA Treasure Coast member, Felonice Margasak is a member of our extended AdFed family and a good friend to our Chapter. Congratulations to her and her husband, Gabe, on the birth of baby Abigail! In a feat of lightning speed, Abigail Rosalind Margasak was born at 3:38 a.m. on Monday, February 2nd after only 2 hours of labor. She weighed 7 pounds, 5 ounces. According to Dad, “Mom was a superstar and both are happy and healthy! Our home is all set up for when we return, thanks to all the kind efforts of our friends and family.”

Have a great week,
Linette