Hello FPRA Treasure Coast!
FPRA Treasure Coast Chapter Offers One Full Scholarship to Annual Conference
As the registration deadline (July 19th) to the FPRA 71st Anniversary Annual Conference nears, the Treasure Coast Chapter is offering one full scholarship ($595) to assist a member in attending annual conference.
Budgets are tight everywhere, and the FPRA Treasure Coast Chapter is no exception. We hope to offer two half scholarships ($297.50 each) to two more members after June 12. The half scholarships will be available based on the success of the Chapter’s annual Media Conference. Please make sure you register now for the June 12th event to ensure its success (See detailed information on the Media Conference later in this blog)!
The application can be found at www.fpratreasurecoast.com, with member criteria included. Following conference, the lucky recipients must provide an article on their experience and an overall sense of the value of attending annual conference for the chapter newsletter. The member who receives the scholarship must pay for their own hotel and other related expenses. The deadline for the application is due on Friday, June 12th!
Welcome Three New Members to FPRA Treasure Coast
Congratulations to Membership Chairman Nancy McCarthy, APR, on her recent success in gaining three new members last week! We welcome new members Thondra Lanese, Program Manager for East Stuart Main Street; Angela Gomez, Prevention Specialist for Project Northland in Martin County; and Rhonda Irons, Public Information Officer for Martin County Sheriff’s Office!
This brings our membership to 64 members…only 17 more members to go to make our state goal of 81 members by August 1st. Don’t forget about the New Member Referral Contest unveiled last month!! Every time you provide a membership lead or recruit a new member, you will be entered into a drawing for the chance to win a Visa Gift Card!
Rules:
Send contact information for membership prospects to Nancy McCarthy, APR at nancy@fireflyforyou.com. By providing a membership lead, you will receive one ticket in the drawing. If that prospect becomes a member, you will receive two additional tickets in the drawing. The contest is retroactive, so all prospects sent during the fiscal year will count toward the contest. Winners will be announced at the September Monthly Luncheon.
Prizes:
1st Place: $50 Visa Gift Card
2nd Place: $25 Visa Gift Card
3rd Place: $25 Visa Gift Card
July Monthly Business Meeting is Scheduled
Mark your calendars now for our last monthly business meeting of the year scheduled for Tuesday, July 14th at 11:30 a.m. in St. Lucie West. Our scheduled presenter is Aileen Izquierdo, Vice President of Communication, Florida Atlantic University on the topic of branding. She’ll share her presentation on the process of bringing a new logo and branding effort to Florida Atlantic University.
Member News
Congratulations to Doreen Poreba, APR, of The PR Czar is featured on the front page of Hometown News, Martin County version, as a songwriter and singer. Her duo, known as Connected Souls, will debut in October. Read the entire article below.
http://www.myhometownnews.net/index.php?id=58094
Congratulations to Communications Chair Erick Gill and his fellow media affairs team members! They were recently notified that they were the recipients of several national awards. See the following press release:
For the third consecutive year, St. Lucie County’s Media Relations staff earned recognition from the National Association of County Information Officers’ (NACIO) Annual Awards of Excellence competition, winning six awards in three different categories.
The Media Relations staff, including Erick Gill, Shane DeWitt, Andrew Wise and former staff member James Kraybill, won the following awards:
· Video Public Service Announcement – Superior: Drowning Prevention
· Video Public Service Announcement – Excellence: Watch Out For Me
· Video Public Service Announcement – Excellence: County Auction
· Video Public Service Announcement – Meritorious: Frontier Fest 2008
· Special Projects: Ceremonies – Excellence: Lawnwood Skate Park Opening
· Special Projects: Citizen Education Projects – Meritorious: Watch Out For Me Campaign
The Watch Out For Me campaign was a collaborative effort with the St. Lucie County School District to improve pedestrian safety, while the Drowning Prevention PSA was project produced for the St. Lucie County Fire District.
The awards will be presented at the group’s annual meeting July 24 in Nashville, TN. The NACIO Awards of Excellence are given in various categories with rankings of “Superior,” “Excellence” or “Meritorious.” Entries are broken into two divisions based on the county’s population.
FPRA Media Conference Set For Digital Conversion June 12
Last Friday, our very own Adrienne Moore, APR, CPRC, was interviewed on WPSL 1590 AM regarding the Media Conference. Tune into www.wpsl.com to listen to the whole show!
Who: FPRA Treasure Coast Chapter and YOU!
What: “Successful Media Strategies: Digital PR and Marketing Power Tools” Media Conference
Where: Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart
When: June 12, 11:30 a.m. to 5 p.m. (Media Mix & Mingle from 5-7 p.m.)
Why: This conference is for anyone interested in promoting their business or organization. Business owners, volunteers, PR professionals and beginners are encouraged to attend. “Successful Media Strategies: Digital PR and Marketing Power Tools” Media Conference promises to provide valuable knowledge on how to successfully communicate via digital media. The conference is also an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community.
How: Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information. Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students.
APR and CPRC Videos Reposted at FPRAblog.com
Last week I posted information about the new CPRC video and some folks had problems opening the video. The APR and CPRC videos have been reposted at www.fprablog.com. All you have to do is click where is says “View video here,” then hit the play button.
Have a great week,
Linette
Tuesday, May 26, 2009
Tuesday, May 19, 2009
Nothing is Ever Really "Off the Record!"
Hello FPRA Treasure Coast!
"The Good, The Bad and The Sound Bite" - Recap of May 12th Meeting
The FPRA Treasure Coast Chapter's May 12th monthly business meeting focused on Crisis Communications. Our speaker, Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, lead us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. Carl gave a presentation about how to communicate effectively during a crisis and how to handle different types of interviews. He provided 12 Commandments for effective crisis communication:
1. Anticipate questions
2. Understand before you answer
3. Bridge to key messages if necessary
4. Don't repeat negative language
5. Use inverted pyramid technique
6. Speak from the audience viewpoint
7. Avoid jargon and acronyms
8. Maintain composure and stay calm
9. If you don't know, admit it
10. Limit the use of "no comment" or don't use it at all
11. Nothing is ever "off the record"
12. Tell the truth.
Tips for solid communication included: Stand up or sit up straight, reduce verbal fillers like "umm," "like," and "you know," reduce nervous habits like twirling your hair, tone down hands as they are a distraction, don't squint your eyes or wear sunglasses, look at the reporter (not the camera) unless told otherwise, pay attention to grooming and tell the truth. Other suggestions for interviews include preparing at the most three printable quotes, don't use chronological order when speaking, get all information before you speak if possible,if something changes after an interview, contact the reporter with an update, think that all pens/pencils/microphones are "live," use bridging techniques to get your key messages across, have at most three key messages, anticipate questions, research reporter, practice what you are going to say, and verify your information.
Be sure and mark your calendar now for our last monthly business meeting of the year scheduled for Tuesday, July 14th at 11:30 a.m. in St. Lucie West. Our scheduled presenter is Aileen Izquierdo, Vice President of Communication, Florida Atlantic University on the topic of branding. She'll share her presentation on the process of bringing a new logo and branding effort to Florida Atlantic University.
FPRA State Board Meeting in Destin this Past Weekend
Adrienne Moore, APR, CPRC and Immediate Past President of the Treasure Coast Chapter, attended the Quarterly State Board Meeting in Destin over the weekend. She reported to us that our Chapter came in 3rd place for the Chapter Conference Challenge and will receive Priority Seating at Golden Image Awards Ceremony along with a bottle of wine. Thank you to everyone who helped us do so well in this competition and we look forward to toasting to our success at the ceremony. The Gainesville Chapter came in 1st place winning one conference scholarship and the Southwest Chapter came in second place winning a half conference scholarship.
Adrienne also reported that the Annual Conference Committee Chairman, Karen Smittle, APR, reminds everyone that the Conference Deadlines are fast approaching - Hotel Reservation deadline is July 9 and Conference Registration deadline is July 19.
As most of you know, our Chapter is responsible for the FPRE Education Foundation fundraiser scheduled for Monday, August 3. At the State Board Meeting, Adrienne was successful in picking up several items for the silent auction part of the event. But she needs more help! Please consider donating a gift to benefit the scholarships that benefit YOU and your professional development as well as our future public relations practitioners attending college now! For more information on what to donate and how to donate, contact Adrienne at adrienne.moore7@gmail.com.
FPRA Media Conference Set For Digital Conversion June 12
The lineup is set for the 2009 Florida Public Relations Association Treasure Coast Chapter annual media conference on June 12, at the IRSC Chastain Campus in Stuart.
"Successful Media Strategies: Digital PR and Marketing Power Tools" is this year's theme and promises to provide valuable knowledge on how to successfully communicate via digital media. Featured speakers will include Jay Berkowitz, a senior online media professional with more than 20 years of marketing experience, and Alex de Carvalho, founder of the Social Media Club of South Florida. Berkowitz has managed marketing departments for Fortune 500 brands: CocaCola, Sprint and McDonald's Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness Web site eDiets.com. An avid user of social networks, Carvalho works at the intersection of online social interaction, Web site user experience and marketing programs, specializing in the practical application of social media platforms, culture and ethics for external and internal community engagement.
Other topics include:
* Communications for Nonprofits presented by Wayne Cunningham,interim CEO of United Way of Palm Beach County
* Photo and Videography 101
* Meet the Press Roundtables: An opportunity to meet and learn from print, radio and TV representatives
* PR 101 with Patricia Austin Novak
Check-in begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College's Chastain Campus, 2400 S.E. Salerno Road,Stuart, followed by an hour-long networking session, then lunch at 11:30a.m. A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m. The conference has always been an excellent networking vehicle assembling the Treasure Coast's media professionals with their public relations counterparts in the community.
Sponsors include: The Stuart News, John Pierson's Toyota of Stuart, Eventmakers, Martin Memorial Health Systems, Automated Direct Mail and Bright Ideas.
Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visitwww.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information. Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students. Deadline to RSVP is June 5.
FPRA Golden Image Awards Competition - Deadline to enter is this Friday,May 22!
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state. The deadline for entering an award is May 22! Don't delay! The entry form and further information can be found at http://www.fpra.org/.
CPRC and APR News from the FPRA State Accreditation and Certification Chair, Jeff Nall
New CPRC Video - CPRC - Your Future, Your Career, Your Leadership Opportunity, is now available on the FPRA blog at http://fprablog.com/. The video covers what CPRC is, the application, preparation, the written exam and the oral presentation as well as tips.
APR Retakes at Discounted Rate - Those who have taken the APR exam and not passed may retake the exam for $200 providing they take it within six months of the original attempt. This is a great opportunity to jump back in the saddle while study efforts are still fresh and save some money. To take advantage of this opportunity, contact Kathy Mulvihill, UAB Accreditation Manager, at 212-460-1436 or kathy.mulvihill@prsa.org.
Have a great week,
Linette
"The Good, The Bad and The Sound Bite" - Recap of May 12th Meeting
The FPRA Treasure Coast Chapter's May 12th monthly business meeting focused on Crisis Communications. Our speaker, Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, lead us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. Carl gave a presentation about how to communicate effectively during a crisis and how to handle different types of interviews. He provided 12 Commandments for effective crisis communication:
1. Anticipate questions
2. Understand before you answer
3. Bridge to key messages if necessary
4. Don't repeat negative language
5. Use inverted pyramid technique
6. Speak from the audience viewpoint
7. Avoid jargon and acronyms
8. Maintain composure and stay calm
9. If you don't know, admit it
10. Limit the use of "no comment" or don't use it at all
11. Nothing is ever "off the record"
12. Tell the truth.
Tips for solid communication included: Stand up or sit up straight, reduce verbal fillers like "umm," "like," and "you know," reduce nervous habits like twirling your hair, tone down hands as they are a distraction, don't squint your eyes or wear sunglasses, look at the reporter (not the camera) unless told otherwise, pay attention to grooming and tell the truth. Other suggestions for interviews include preparing at the most three printable quotes, don't use chronological order when speaking, get all information before you speak if possible,if something changes after an interview, contact the reporter with an update, think that all pens/pencils/microphones are "live," use bridging techniques to get your key messages across, have at most three key messages, anticipate questions, research reporter, practice what you are going to say, and verify your information.
Be sure and mark your calendar now for our last monthly business meeting of the year scheduled for Tuesday, July 14th at 11:30 a.m. in St. Lucie West. Our scheduled presenter is Aileen Izquierdo, Vice President of Communication, Florida Atlantic University on the topic of branding. She'll share her presentation on the process of bringing a new logo and branding effort to Florida Atlantic University.
FPRA State Board Meeting in Destin this Past Weekend
Adrienne Moore, APR, CPRC and Immediate Past President of the Treasure Coast Chapter, attended the Quarterly State Board Meeting in Destin over the weekend. She reported to us that our Chapter came in 3rd place for the Chapter Conference Challenge and will receive Priority Seating at Golden Image Awards Ceremony along with a bottle of wine. Thank you to everyone who helped us do so well in this competition and we look forward to toasting to our success at the ceremony. The Gainesville Chapter came in 1st place winning one conference scholarship and the Southwest Chapter came in second place winning a half conference scholarship.
Adrienne also reported that the Annual Conference Committee Chairman, Karen Smittle, APR, reminds everyone that the Conference Deadlines are fast approaching - Hotel Reservation deadline is July 9 and Conference Registration deadline is July 19.
As most of you know, our Chapter is responsible for the FPRE Education Foundation fundraiser scheduled for Monday, August 3. At the State Board Meeting, Adrienne was successful in picking up several items for the silent auction part of the event. But she needs more help! Please consider donating a gift to benefit the scholarships that benefit YOU and your professional development as well as our future public relations practitioners attending college now! For more information on what to donate and how to donate, contact Adrienne at adrienne.moore7@gmail.com.
FPRA Media Conference Set For Digital Conversion June 12
The lineup is set for the 2009 Florida Public Relations Association Treasure Coast Chapter annual media conference on June 12, at the IRSC Chastain Campus in Stuart.
"Successful Media Strategies: Digital PR and Marketing Power Tools" is this year's theme and promises to provide valuable knowledge on how to successfully communicate via digital media. Featured speakers will include Jay Berkowitz, a senior online media professional with more than 20 years of marketing experience, and Alex de Carvalho, founder of the Social Media Club of South Florida. Berkowitz has managed marketing departments for Fortune 500 brands: CocaCola, Sprint and McDonald's Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness Web site eDiets.com. An avid user of social networks, Carvalho works at the intersection of online social interaction, Web site user experience and marketing programs, specializing in the practical application of social media platforms, culture and ethics for external and internal community engagement.
Other topics include:
* Communications for Nonprofits presented by Wayne Cunningham,interim CEO of United Way of Palm Beach County
* Photo and Videography 101
* Meet the Press Roundtables: An opportunity to meet and learn from print, radio and TV representatives
* PR 101 with Patricia Austin Novak
Check-in begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College's Chastain Campus, 2400 S.E. Salerno Road,Stuart, followed by an hour-long networking session, then lunch at 11:30a.m. A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m. The conference has always been an excellent networking vehicle assembling the Treasure Coast's media professionals with their public relations counterparts in the community.
Sponsors include: The Stuart News, John Pierson's Toyota of Stuart, Eventmakers, Martin Memorial Health Systems, Automated Direct Mail and Bright Ideas.
Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visitwww.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information. Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students. Deadline to RSVP is June 5.
FPRA Golden Image Awards Competition - Deadline to enter is this Friday,May 22!
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state. The deadline for entering an award is May 22! Don't delay! The entry form and further information can be found at http://www.fpra.org/.
CPRC and APR News from the FPRA State Accreditation and Certification Chair, Jeff Nall
New CPRC Video - CPRC - Your Future, Your Career, Your Leadership Opportunity, is now available on the FPRA blog at http://fprablog.com/. The video covers what CPRC is, the application, preparation, the written exam and the oral presentation as well as tips.
APR Retakes at Discounted Rate - Those who have taken the APR exam and not passed may retake the exam for $200 providing they take it within six months of the original attempt. This is a great opportunity to jump back in the saddle while study efforts are still fresh and save some money. To take advantage of this opportunity, contact Kathy Mulvihill, UAB Accreditation Manager, at 212-460-1436 or kathy.mulvihill@prsa.org.
Have a great week,
Linette
Monday, May 11, 2009
FPRA Professional Development Opportunities
Hello FPRA Treasure Coast!
May Monthly Program -- Crisis Communications: “The Good, The Bad and The Sound Bite”
Tomorrow is our monthly business meeting focusing on Crisis Communications. I get the opportunity to play the media role in our crisis scenario…so get ready to have some fun! If you would like to see me in the role of a reporter, join us tomorrow, May 12 at 11:30 a.m. when Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, leads us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. The monthly business meeting takes place at the Indian River State College’s Schreiber Center on the St. Lucie West Campus in Port St. Lucie.
The Treasure Coast Chapter invites all interested first responders, public relations practitioners and anyone responsible for handling media relations during an emergency to attend the luncheon. The cost is $15 for FPRA members and $20 for non-members. Reservations may be made now by calling Programs Chairman Cara Perry, Director of University Relations at FAU Treasure Coast Campus, at (772) 873-3339 or e-mail at ccarlton@fau.edu. Reservations and payment may be made online at www.fpratreasurecoast.com. Lunch will once again be catered by Panera Bread.
FPRA Golden Image Awards Competition
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.
The Golden Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.
The deadline for entering an award is May 22! Don’t delay! The entry form and further information can be found at www.fpra.org.
Have a great week,
Linette
May Monthly Program -- Crisis Communications: “The Good, The Bad and The Sound Bite”
Tomorrow is our monthly business meeting focusing on Crisis Communications. I get the opportunity to play the media role in our crisis scenario…so get ready to have some fun! If you would like to see me in the role of a reporter, join us tomorrow, May 12 at 11:30 a.m. when Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, leads us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. The monthly business meeting takes place at the Indian River State College’s Schreiber Center on the St. Lucie West Campus in Port St. Lucie.
The Treasure Coast Chapter invites all interested first responders, public relations practitioners and anyone responsible for handling media relations during an emergency to attend the luncheon. The cost is $15 for FPRA members and $20 for non-members. Reservations may be made now by calling Programs Chairman Cara Perry, Director of University Relations at FAU Treasure Coast Campus, at (772) 873-3339 or e-mail at ccarlton@fau.edu. Reservations and payment may be made online at www.fpratreasurecoast.com. Lunch will once again be catered by Panera Bread.
FPRA Media Conference Set For Digital Conversion June 12
The lineup is set for the 2009 Florida Public Relations Association Treasure Coast chapter annual media conference on June 12, at the IRSC Chastain campus in Stuart.
“This conference is for anyone interested in promoting their business or organization. We encourage business owners, volunteers, PR professionals and beginners to attend,” said Beverly Bevis Jones, who is co-chairing the event with Adrienne Moore.
“Successful Media Strategies: Digital PR and Marketing Power Tools” is this year’s theme and promises to provide valuable knowledge on how to successfully communicate via digital media.
Featured speakers will include Jay Berkowitz, a senior online media professional with more than 20 years of marketing experience, and Alex de Carvalho, founder of the Social Media Club of South Florida.
Berkowitz has managed marketing departments for Fortune 500 brands: Coca Cola, Sprint and McDonald’s Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness Web site eDiets.com.
An avid user of social networks, Carvalho works at the intersection of online social interaction, Web site user experience and marketing programs, specializing in the practical application of social media platforms, culture and ethics for external and internal community engagement.
Other topics include:
· Communications for Nonprofits presented by Wayne Cunningham, interim CEO of United Way of Palm Beach County
· Photo and Videography 101
· Meet the Press Roundtables: An opportunity to meet and learn from print, radio and TV representatives
· PR 101 with Patricia Austin Novak
Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.
A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m.
The conference has always been an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community.
Sponsors include: The Stuart News, John Pierson’s Toyota of Stuart, Eventmakers, Martin Memorial Health Systems, Automated Direct Mail and Bright Ideas.
Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information.
Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students.
The lineup is set for the 2009 Florida Public Relations Association Treasure Coast chapter annual media conference on June 12, at the IRSC Chastain campus in Stuart.
“This conference is for anyone interested in promoting their business or organization. We encourage business owners, volunteers, PR professionals and beginners to attend,” said Beverly Bevis Jones, who is co-chairing the event with Adrienne Moore.
“Successful Media Strategies: Digital PR and Marketing Power Tools” is this year’s theme and promises to provide valuable knowledge on how to successfully communicate via digital media.
Featured speakers will include Jay Berkowitz, a senior online media professional with more than 20 years of marketing experience, and Alex de Carvalho, founder of the Social Media Club of South Florida.
Berkowitz has managed marketing departments for Fortune 500 brands: Coca Cola, Sprint and McDonald’s Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness Web site eDiets.com.
An avid user of social networks, Carvalho works at the intersection of online social interaction, Web site user experience and marketing programs, specializing in the practical application of social media platforms, culture and ethics for external and internal community engagement.
Other topics include:
· Communications for Nonprofits presented by Wayne Cunningham, interim CEO of United Way of Palm Beach County
· Photo and Videography 101
· Meet the Press Roundtables: An opportunity to meet and learn from print, radio and TV representatives
· PR 101 with Patricia Austin Novak
Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.
A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m.
The conference has always been an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community.
Sponsors include: The Stuart News, John Pierson’s Toyota of Stuart, Eventmakers, Martin Memorial Health Systems, Automated Direct Mail and Bright Ideas.
Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information.
Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students.
FPRA Golden Image Awards Competition
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.
The Golden Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.
The deadline for entering an award is May 22! Don’t delay! The entry form and further information can be found at www.fpra.org.
Have a great week,
Linette
Monday, May 4, 2009
Chapter Challenge Points Opportunity...Can You Find It?
Hello FPRA Treasure Coast!
May Monthly Program -- Crisis Communications: “The Good, The Bad and The Sound Bite”
Make your reservations now to join the Florida Public Relations Association’s Treasure Coast Chapter on Tuesday, May 12 at 11:30 a.m. when Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, leads us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. The monthly business meeting takes place at the Indian River State College’s Schreiber Center on the St. Lucie West Campus in Port St. Lucie.
The Treasure Coast Chapter invites all interested first responders, public relations practitioners and anyone responsible for handling media relations during an emergency to attend the luncheon. The cost is $15 for FPRA members and $20 for non-members. Reservations may be made now by calling Programs Chairman Cara Perry, Director of University Relations at FAU Treasure Coast Campus, at (772) 873-3339 or e-mail at ccarlton@fau.edu. Reservations and payment may be made online at www.fpratreasurecoast.com. Lunch will once again be catered by Panera Bread.
FPRA Media Conference Set For Digital Conversion June 12
Digital communication has forever changed the world of media, public relations and marketing.
Sending press releases to local media outlets can still reap great results, but the times are changing on the Treasure Coast and professional communicators must now learn how to take advantage of what digital media outlets can offer.
“Successful Media Strategies: Digital PR and Marketing Power Tools,” the theme of this year’s Florida Public Relations Association Treasure Coast chapter annual Media Conference, promises just that by assembling professionals from all media outlets including newspaper, magazine, radio, television, Internet and more.
Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.
This year’s topics include:
· Is PR ready for a Digital World?
· Search Engine Optimization for your Web site
· Communications for nonprofits
· Photography and Videography 101
· 10 Free or Low-Cost Strategies for PR and Marketing in a Recession
· PR 101
· Meet the Press: An Opportunity to Meet and Learn From the Best!
A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m. The conference has always been an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community. Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information. Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students. For more information visit: www.fpratreasurecoast.com. Make your reservations online today!
For more information: Beverly B. Jones, APR, BB Jones Communications at beverly@bbjonespr.com.
2009 FPRA Annual Conference Update – May 2009 from the Annual Conference Committee
Check out our PR on F.I.R.E. video conference ad (http://www.fpra.org/pr_on_fire.asp) – it’s sure to fire you up for this year’s conference! Our Tuesday lineup is full of professional development and networking opportunities, beginning with corporate social responsibility (CSR) and wrapping up with a “PR Under Fire” panel discussion, featuring public relations professionals from various industries.
We’ll start the morning with our 2009 Dillin Keynote Speaker, Eugene Campbell, Vice President of Community Relations and Minority Business Development for Walt Disney World Resort. Named #4 in a CSR poll, Disney is well known for its corporate responsibility. This presentation will focus on the Foundation and Reputation components of F.I.R.E. as Eugene talks about Disney’s comprehensive, integrated approach to corporate responsibility. He’ll also talk about how the company addresses crucial issues related to the environment, community, workplaces, product development, and other factors that shape stakeholder perceptions.
Interested in International CSR? Join Leticia Solaun, International Public Relations Liaison for CH2M HILL, for her presentation One Size Does NOT Fit All: Cultural Influences in CSR Decision Making.
Or join Joe Curley, APR, CPRC, and learn the ten strategies you need to earn a position on the management team at his presentation, PR is Not Always Loved by Management: Here’s How to Get the Romance Started.
Still a little confused by those financial statements and budgets? Finance 101: What You Need to Know about Financial Statements and Budgets so you can Communicate with Your CEO will help. Join Dennis Gayle, Senior Vice President of First Bank and Trust of Indiantown for this Educational session.
Wendy Cobrda and Amy Hebard, founding partners of Earthsense, LLC will Educate us on Green Public Relations and Marketing. Following their presentation, you’ll have the opportunity to hear about Green Printing and Paper from Wayne Dennis, Corporate Director of Sustainability for Mac Papers, and Kathy Paiva of FidelityPress.
And back by popular demand are the Counselors’ Network Roundtable lunch discussions. Our seasoned professionals will facilitate discussion about hot public relations topics.
We’ll wrap up Tuesday’s professional development with a panel session you won’t want to miss: “PR Under Fire.” What do you do when your employer, or you personally, are suddenly the focus of the community’s and the media’s attention? Here from public relations professionals as they talk candidly about their experiences in addressing challenges they’ve faced in their respective industries, how they have responded to those challenges, and how they continue to demonstrate the value of public relations and the bottom line return to their employers. Moderated by Suzanne Sparling, APR, FPRA Past President, panel members are Jack Levine, 4Generations Institute (non-profit); Lauri-Ellen Smith, APR, PIO for Jacksonville Sheriff's Department (government); and Deirdre Breakenridge, President, PFS Marketwyse (agency).
Register now and make your hotel reservations. The deadline for early registration is July 19, 2009, and the deadline for hotel reservations at the FPRA discounted price is July 9, 2009. AND if you register by May 8, the Chapter will be eligible for “points” in the Chapter Challenge!!
Have a great week,
Linette
May Monthly Program -- Crisis Communications: “The Good, The Bad and The Sound Bite”
Make your reservations now to join the Florida Public Relations Association’s Treasure Coast Chapter on Tuesday, May 12 at 11:30 a.m. when Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, leads us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. The monthly business meeting takes place at the Indian River State College’s Schreiber Center on the St. Lucie West Campus in Port St. Lucie.
The Treasure Coast Chapter invites all interested first responders, public relations practitioners and anyone responsible for handling media relations during an emergency to attend the luncheon. The cost is $15 for FPRA members and $20 for non-members. Reservations may be made now by calling Programs Chairman Cara Perry, Director of University Relations at FAU Treasure Coast Campus, at (772) 873-3339 or e-mail at ccarlton@fau.edu. Reservations and payment may be made online at www.fpratreasurecoast.com. Lunch will once again be catered by Panera Bread.
FPRA Media Conference Set For Digital Conversion June 12
Digital communication has forever changed the world of media, public relations and marketing.
Sending press releases to local media outlets can still reap great results, but the times are changing on the Treasure Coast and professional communicators must now learn how to take advantage of what digital media outlets can offer.
“Successful Media Strategies: Digital PR and Marketing Power Tools,” the theme of this year’s Florida Public Relations Association Treasure Coast chapter annual Media Conference, promises just that by assembling professionals from all media outlets including newspaper, magazine, radio, television, Internet and more.
Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.
This year’s topics include:
· Is PR ready for a Digital World?
· Search Engine Optimization for your Web site
· Communications for nonprofits
· Photography and Videography 101
· 10 Free or Low-Cost Strategies for PR and Marketing in a Recession
· PR 101
· Meet the Press: An Opportunity to Meet and Learn From the Best!
A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m. The conference has always been an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community. Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information. Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students. For more information visit: www.fpratreasurecoast.com. Make your reservations online today!
For more information: Beverly B. Jones, APR, BB Jones Communications at beverly@bbjonespr.com.
2009 FPRA Annual Conference Update – May 2009 from the Annual Conference Committee
Check out our PR on F.I.R.E. video conference ad (http://www.fpra.org/pr_on_fire.asp) – it’s sure to fire you up for this year’s conference! Our Tuesday lineup is full of professional development and networking opportunities, beginning with corporate social responsibility (CSR) and wrapping up with a “PR Under Fire” panel discussion, featuring public relations professionals from various industries.
We’ll start the morning with our 2009 Dillin Keynote Speaker, Eugene Campbell, Vice President of Community Relations and Minority Business Development for Walt Disney World Resort. Named #4 in a CSR poll, Disney is well known for its corporate responsibility. This presentation will focus on the Foundation and Reputation components of F.I.R.E. as Eugene talks about Disney’s comprehensive, integrated approach to corporate responsibility. He’ll also talk about how the company addresses crucial issues related to the environment, community, workplaces, product development, and other factors that shape stakeholder perceptions.
Interested in International CSR? Join Leticia Solaun, International Public Relations Liaison for CH2M HILL, for her presentation One Size Does NOT Fit All: Cultural Influences in CSR Decision Making.
Or join Joe Curley, APR, CPRC, and learn the ten strategies you need to earn a position on the management team at his presentation, PR is Not Always Loved by Management: Here’s How to Get the Romance Started.
Still a little confused by those financial statements and budgets? Finance 101: What You Need to Know about Financial Statements and Budgets so you can Communicate with Your CEO will help. Join Dennis Gayle, Senior Vice President of First Bank and Trust of Indiantown for this Educational session.
Wendy Cobrda and Amy Hebard, founding partners of Earthsense, LLC will Educate us on Green Public Relations and Marketing. Following their presentation, you’ll have the opportunity to hear about Green Printing and Paper from Wayne Dennis, Corporate Director of Sustainability for Mac Papers, and Kathy Paiva of FidelityPress.
And back by popular demand are the Counselors’ Network Roundtable lunch discussions. Our seasoned professionals will facilitate discussion about hot public relations topics.
We’ll wrap up Tuesday’s professional development with a panel session you won’t want to miss: “PR Under Fire.” What do you do when your employer, or you personally, are suddenly the focus of the community’s and the media’s attention? Here from public relations professionals as they talk candidly about their experiences in addressing challenges they’ve faced in their respective industries, how they have responded to those challenges, and how they continue to demonstrate the value of public relations and the bottom line return to their employers. Moderated by Suzanne Sparling, APR, FPRA Past President, panel members are Jack Levine, 4Generations Institute (non-profit); Lauri-Ellen Smith, APR, PIO for Jacksonville Sheriff's Department (government); and Deirdre Breakenridge, President, PFS Marketwyse (agency).
Register now and make your hotel reservations. The deadline for early registration is July 19, 2009, and the deadline for hotel reservations at the FPRA discounted price is July 9, 2009. AND if you register by May 8, the Chapter will be eligible for “points” in the Chapter Challenge!!
Have a great week,
Linette
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