May Monthly Program -- Crisis Communications: “The Good, The Bad and The Sound Bite”
Please mark your calendars to join the Florida Public Relations Association’s Treasure Coast Chapter on Tuesday, May 12 at 11:30 a.m. when Carl Fowler, Emergency Management Area Coordinator for the Seminole Tribe of Florida Brighton Reservation, leads us on a journey of what to do, or more importantly, what to say to the media when a crisis hits. The monthly business meeting takes place at the Indian River State College’s Schreiber Center on the St. Lucie West Campus in Port St. Lucie.
The Treasure Coast Chapter invites all interested first responders, public relations practitioners and anyone responsible for handling media relations during an emergency to attend the luncheon. The cost is $15 for FPRA members and $20 for non-members. Reservations may be made now by calling Programs Chairman Cara Perry, Director of University Relations at FAU Treasure Coast Campus, at (772) 873-3339 or e-mail at ccarlton@fau.edu. Reservations and payment may be made online at http://www.fpratreasurecoast.com/. Lunch will once again be catered by Panera Bread.
Carl’s responsibilities for the Seminole Tribe include managing and conducting emergency preparedness programs for a community that covers over 30,000 acres and includes a resident population of more than 700. Carl joined the Seminole Tribe in February 2009 after serving for more than eight years as the Public Information Officer and Training Coordinator for Broward County Emergency Management Division in South Florida. He managed media relations and served as the principal spokesman during numerous disasters and emergencies that included Hurricanes Frances, Jeanne and Wilma. He has appeared on local, national and international news networks that include CNN, MSNBC, Fox News and The Weather Channel. Carl also managed the Division’s Training Program and has taught classes throughout Florida for public information officers and on incident command for first responders and other public safety officials. Carl is a frequent contributing teacher and presenter at the Florida Governor’s Hurricane Conference where he teaches beginning and advanced PIO classes. He’ll share television clips showing “The Good, The Bad and The Sound Bite,” on handling media interviews. Attendees will also have the opportunity to participate in mock interviews and scenarios.
FPRA Media Conference Set For Digital Conversion June 12Digital communication has forever changed the world of media, public relations and marketing.
Sending press releases to local media outlets can still reap great results, but the times are changing on the Treasure Coast and professional communicators must now learn how to take advantage of what digital media outlets can offer.
“Successful Media Strategies: Digital PR and Marketing Power Tools,” the theme of this year’s Florida Public Relations Association Treasure Coast chapter annual Media Conference, promises just that by assembling professionals from all media outlets including newspaper, magazine, radio, television, Internet and more.
Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College’s Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.
This year’s topics include:
· Is PR ready for a Digital World?
· Search Engine Optimization for your Web site
· Communications for nonprofits
· Photography and Videography 101
· 10 Free or Low-Cost Strategies for PR and Marketing in a Recession
· PR 101
· Meet the Press: An Opportunity to Meet and Learn From the Best!
A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m. The conference has always been an excellent networking vehicle assembling the Treasure Coast’s media professionals with their public relations counterparts in the community. Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.
Advance registration is required, visit http://www.fpratreasurecoast.com/ or call The Firefly Group at (772) 287-5272 for more information. Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students. For more information visit: http://www.fpratreasurecoast.com/.
Media Conference Sponsorship Opportunities Available
Successful Media Strategies – Digital PR and Marketing Power Tools ~ June 12, 2009 – IRCC Chastain Campus, Wolf High-Technology Center
Sponsorship Opportunities:
Newspaper advertising will begin the week of May 18. Deadline for Sponsorships is May 11.
$2,000 – Platinum Headline Sponsor
· Name and logo included Media Conference ads, invitations, event schedules and press releases
· Full page ad in Media Directory with link to your website
· Listing in our newsletter
· Display booth in vendor area 6’ table
· 8 tickets to event
· Item in goody bag
$1,500 – Gold Front Page Sponsor
· Name and logo included on ads, invitations, event schedules and press releases
· ½ page ad in Media Directory
· Newsletter listing
· Display space in vendor area 6’ table
· 6 tickets to event
· Item in goody bag
$1,000 – Silver Local News Sponsor
· Name and logo included on ads, invitations and event schedules and press releases
· ¼ page ad in Media Directory
· Newsletter listing
· Opportunity to display materials
· 4 tickets to event
· Item in goody bag
$500 – Bronze Display Advertising Sponsor
· Name and logo included on ads, invitations, event schedules and press releases
· Business card ad in Media Directory
· Newsletter listing
· 2 tickets to event
· Item in goody bag
$250 – Pewter Advertising Sponsor
· Name and logo included on ads, invites, schedule, press releases
· Listing in sponsor recognition page
· Newsletter listing
· 1 ticket to event
· Item in goody bag
Sponsors at the Silver level and below may also purchase a vendor table for $100.
Resource Directory advertising ~ $50 per listing
Listing and a 75-word description of business services and all contact information.
For more information: Beverly B. Jones, BB Jones Communications at beverly@bbjonespr.com.
2009 FPRA Annual Conference Update – April/May 2009 from the Annual
Conference CommitteeIf you haven’t signed up for this year’s annual conference, now’s the time to set your career on F.I.R.E.! To learn how … check out this year’s conference offerings http://www.fpra.org/pr_on_fire.asp!
PR on F.I.R.E.
Foundation, Innovation, Reputation, Education
This year’s conference is packed full of professional development and networking opportunities! We’ll have an Internet Café set up throughout the conference, sponsored by Sight and Sound, with free WiFi so you can stay in touch with your clients and the office. We’ll also have laptop docking stations available in the café, and of course – coffee!
On our first day of conference sessions, Monday, August 10, we’ll cover social media thoroughly, a hot topic (pun intended) with PR professionals, focusing on the Innovation and Education components of F.I.R.E. As we’ve mentioned in a previous update, Peter Shankman, CEO, The Geek Factory and Founder of HARO (Help A Reporter Out) will get us fired up in our first general session with “Crazy, but Effective PR.”
Laura Sturaitis, Senior Vice President for Media Services & Product Strategy at Business Wire, will talk about “Social Media and Press Releases.” Find out how to increase your press release’s return on investment and how to measure that return so you can show your boss its effectiveness.
Caron Sjoberg, President of IdeaWorks, will show us how to “Set Up Online Press Rooms as part of your Company's Web Site.” When you leave this session, you’ll be able to work with your company’s Web team to implement Caron’s practical ideas and applications.
Kelly Moore Robertson, a Senior Account Manager with Kidd PR, will tell us about a Social Media Campaign she developed and successfully implemented. She’ll talk about the types of social media she effectively tied into her campaign and provide practical tips for you to do the same.
We’ll end the day with a “Social Media Social,” sponsored by Kidd PR, where we’ll have the opportunity to “socialize” using new media. This informal session will wrap up just in time for our Florida Public Relations Education Fundraiser – you can still donate your really hot stuff for both the silent and live auctions. Contact Adrienne Moore, APR, CPRC, if you or your chapter would like to make a donation (Adrienne.moore7@gmail.com or 772.341.3845).
And just in case you want more social media, we’ll offer one more session on Tuesday afternoon. Melissa Fach, Owner of SEO Aware, will educate you on search engine optimization (SEO) and give you great information you can take back to the office and apply….this will make your boss happy!
JOIN US FOR THE 71ST FPRA ANNUAL CONFERENCE
Location: Boca Raton Resort and Club, Boca Raton, FL
Date: August 9 – 12, 2009
Registration Fee: $595/person
Register now and make your hotel reservations. The deadline for early registration is July 19, 2009. Room prices are tiered, starting as low as $145/night. We look forward to seeing you at the conference in August 2009!
Have a great week,
Linette
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