Need Your Input
The State Association Accreditation and Certification and Chair, Jeff Nall, APR, CPRC is trying to gauge the interest level of APR and CPRC candidates attending a four-hour study session in Orlando on Saturday, March 21. Please let our Accreditation and Certification Chair, Debra Banta, APR, know if you would be interested in attending this session no later than February 4. She can be reached at bantad@martin.k12.fl.us.
More Image Tips from Adrienne Moore, APR, CPRC
20. In reviewing the two-page summary, judges can give up to 70% for the two-page summary and another 30% for the support materials. Three judges are expected to review each entry and then the scores are totaled and divided by 3. A review of all scores at the end of the judging determines the Image, Award of Distinction and Judges Award necessary points.
21. You may also want to consider NOT entering the entire project. In other words, sometimes it’s better to enter a segment of a project in Division B or Division C rather than having to meet the requirements of Division A, Public Relations campaigns. If this is your first entry, that may be a good course to take. Your evaluation points may relate more to the results of a brochure or an audio program than to the overall public relations project, which uses several PR tactics. It’s often easier to demonstrate the value of one segment of the project than the entire project.
22. Get a copy of the judging form and review the questions that are asked. You will know just how to write your two-page summary. In their review, the judges determine if the results of the project fulfill the objectives you initially set out to accomplish. Are they measurable objectives? In other words, if you wanted to increase attendance by 100%, did you do that or higher? The form also determines the quality and effectiveness of the support materials.
Mark your calendars
Be sure and mark your calendars for the February 10th luncheon meeting in St. Lucie West where we will focus on Crisis Communications and the very special March 10th FPRA Treasure Coast 25th Anniversary Celebration reception and performance at the Sunrise Theatre in downtown Fort Pierce.
Newsletter
If anyone has any submissions for the newsletter, please send the information to me as soon as possible. Thank you.
Note to Board Members
Please make sure you send me your vote on the new members and Treasurer. Thank you!
PRWeek Article
I came across this article on the PRWeek website and I thought I'd share it with you. Be careful what you post!
Ketchum employee's Tweet causes client controversy
Tonya Garcia
January 16, 2009
MEMPHIS, TN: A Tweet by a Ketchum staffer that was visiting agency client FedEx in its hometown prompted an angry memo that reached executives on both sides and the blogosphere.
A Twitter post made by the screen name “keyinfluencer,” which lists James Andrews, VP, director of interactive at Ketchum, as its owner, made the “true confession” that “I'm in one of those towns where I scratch my head and say ‘I would die if I had to live here!'”
An employee of FedEx then wrote a letter to both FedEx and Ketchum leadership that said the comment was “inappropriate” and they were “confident” that “it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry.” The memo was posted on the blog of Peter Shankman.
“This is an unfortunate situation and demonstrates very poor judgment by Mr. Andrews,” wrote FedEx, in a statement e-mailed to PRWeek. “The reaction by our employees proves once again that FedEx takes great pride in our hometown of Memphis.”
“This lapse in judgment also demonstrates the need to apply fundamental communications principles in the evolving social-networking environment: Think before you speak; be careful of you what you say and how you say it,” the statement continues.
Ketchum also called the incident a "lapse in judgment," in a statement. “We've apologized to our client... We greatly value this long standing client relationship. It is our privilege to work with them,” the Ketchum statement read.
In later Twitter postings, the “keyinfluencer” said he was “Having a great day with my new friends at Fedex” and apologized. He also posted an apology to his blog.
FedEx concluded that “Mr. Andrews made a mistake, and he has apologized. We are moving on.”
Have a great week,
Linette
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